About Eterna
ETERNA LTD WATCH FACTORY
After two years as acting interim-CEO in Switzerland, Robert Dreyfuss’ mission at Eterna came to an end in late 2016. The lead of the company has been taken over by the longtime Eterna top-management team and experienced directors of the Citychamp Watches & Jewellery Group dedicated to Eterna and its values.
As one of Citychamp Watches & Jewellery Group important projects in Europe, Eterna and its team will continue to serve its custumors throughout the world with passion and Eterna’s legendary pinoneer spirit.
The name Eterna is synonymous with timepieces of the highest quality, with Swiss watchmaking tradition, and with an outstanding spirit of innovation. The passionate desire to master horological challenges as well as to constantly improve existing features has been driving Eterna scince 1856. It is therefore no surprise that Eterna is still characterised by this ingenious creativity. The new collection will reflect the brand's respect for tradition, alongside Eterna's commitment to pioneering new designs and movement technologies, also in 2017 and the years to come.
For over 160 years, Eterna has been manufacturing the finest quality mechanical watches in the grand Swiss watchmaking tradition.
For over 160 years, Eterna has been manufacturing the finest quality mechanical watches in the grand Swiss watchmaking tradition. Committed to finding original and unexpected solutions to the challenges that have faced watchmakers for centuries, Eterna has been continuously innovating since our founding in in Grenchen, Switzerland, in 1856. Inventions such as the Eterna Matic rotor, the first wristwatch with an integrated alarm, and the Eterna Spherodrive ball-bearing-mounted barrel have all put Eterna on the horolgical map as a true pioneer. Today, Eterna is entering a new phase of development with a complete redesign of its brand profile and a revised global market presence. Enjoy watching the film and share with us your personal Eterna story.
