88 RUE DU RHONE is an independent brand of Swiss luxury watches, launched by Pierre et Elie Bernheim. Grandsons of the notorious Swiss watchmaker, Raymond Weil, they combined their talents, expertise and watchmaking know-how to create their own brand. These two entrepreneurial spirits have set out to offer consumers an elegant selection of watches balancing Swiss excellence and contemporary designs, tradition and innovation. ...which remain accessible.
Utmost excellence, exquisite designs, but also accessible prices. 88 RUE DU RHONE is indeed the first Swiss-made luxury watch brand that remains accessible in terms of price. It is a major challenge that the co-founders have successfully overcome in order to meet the expectations of a new generation of watch enthusiasts. 88 RUE DU RHONE offers a new kind of luxury for a new generation and a new era.
