With 40 years of brilliant tattooing and legendary status among the artistic community, Don Ed Hardy is widely known as "the godfather of modern tattoo". Rock 'n' roll, glam-inspired watches featuring tattoo art from Don Ed Hardy are full of sophistication, depth and intricate artistry. Recognized around the world for his technical brilliance, mesmerizing imagery, and sense of experimentation, Don Ed Hardy pulls from life experience to meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. With the help of fashion icon and marketing genius Christian Audigier, Don Ed Hardy's designs have built a fervent following among celebrities, athletes and musicians of all genres. Black stainless steel case and bracelet. Black dial with Ed Hardy "Love Kills Slowly" skull tattoo motif. Bezel set with Swarovski crystals. Mineral crystal. Hidden deployment clasp. Quartz movement. Water resistant at 30 meters (100 feet).